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This MOOC is aimed at understanding the impact of the new technology in the fashion sector which, over the last years, are including new practices in the project development process, in the production and in the final product.

Introduction to DigiMooD for CCIs

This MOOC is one of the 6 MOOCs regarding the Eu project “DigiMooD”, aimed at developing and testing the offer of a set of innovative and interdisciplinary educational modules in “Digital Entrepreneurship for the Creative Industries”, with a specific application to the Fashion Industry, its companies’ branding, narrative strategies and the digital service models.

See the full series

Course description

This MOOC is aimed at understanding the impact of the new technology in the fashion sector which, over the last years, are including new practices in the project development process, in the production and in the final product. In particular two aspects are examined: customization and miniaturization. On one hand, the MOOC describes how the increased necessity of customization of the fashion product requires designers to comprehend how the intersection between product and service can be developed thanks to the technologies and digital manufacturing. On the other hand, it details why for designers it is important to comprehend how the miniaturization of sensors and technological components, such as wearable and smart textile can enhance people's experience.

The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

This Series of MOOCs is one of the main results of the DigiMooD project, whose partners are:

  • Politecnico di Milano (POLIMI) - Milano, Italy
  • Fondazione Politecnico di Milano (FPM) - Milano, Italy
  • Institut Francais de la Mode (IFM) - Paris, France
  • European e-Skills Association AIBL (EeSA) - Brussels, Belgium
  • Mammut Film Srl (MammutFilm) - Calderara di Reno, Italy
  • Fashion Technology Accelerator Srl (FTA) – Milano, Italy
  • Associazione Industriale Lombarda dei territori di Milano, Lodi, Monza e Brianza (Assolombarda) – Milano, Italy
  • Enti COnfindustriali Lombardi per l'Education Soc. Cons. a R.L. (ÈCOLE) – Milano, Italy

digimood polimi fpmifm fta assolombardia école e-skills mammutfilm

Intended Learning Outcomes

By actively participating in this MOOC, you will achieve different intended learning outcomes (ILOs).

Week 1

  1. understand the nature of its products in the form of a collection, the seasonal product life cycle and the so-called planned production and distribution model inform the fashion industry business model;
  2. understand processes and activities, and professional roles within a Ready-to-wear fashion company;
  3. recognize fast fashion creative approaches and the impact of its business model on the fashion system;
  4. comprehend the nature of the so-called Fourth Industrial Revolution and how it is impacting on the fashion system transformation.

Week 2

  1. understand how the digital revolution affected the world of fashion;
  2. have a better understanding of the nature of Hyper-craft, its techniques and production phases;
  3. comprehend how the shift from analog to digital has affected the interaction between user and product;
  4. explore the role of digital technologies applied to communication and immersive experiences in retail to engage with consumers;
  5. recognize the challenges for the future in the field of Fashion Tech.

Week 3

  1. explore the connection between digital manufacturing technologies and design processes and practices;
  2. understand the possibilities offered by digital technologies, such as laser cutting and 3D printing for the fashion field;
  3. discover wearables fields of application and their technologies;
  4. go through examples of smart materials that can be applied to the fashion context and to be introduced to the related opportunities and challenges;
  5. understand how the blockchain can be used into the fashion industry, in relation to innovative possibilities and current issues.

Week 4

  1. understand the characteristics which define a startup compared to other businesses;
  2. define what is a Business Model Canvas and how to read it;
  3. know the different stakeholders in the fund raising journey and the different stages they need to be engaged in;
  4. understand what Open Innovation is and to explain how startups can become very important also for established companies.


No formal knowledge is required.


The forum of this MOOC is freely accessible and participation is not guided; you can use it to compare yourself with other participants, or to discuss course contents with them.

A Bibliography section is available, where you can find a list of resources that can help you in deepening the topics of the course.

Topic outline

  • Week 0 - Introduction to the course

    Not available unless: You are a(n) Student
  • Week 1 - Introducing the Fashion System

    In the first week you will learn the basic knowledge regarding the business model of the contemporary fashion industry as Prêt-à-porter or Ready-to-wear, with deepenings on the Fast Fashion and Fashion 4.0 paradigms.

    Not available unless: You are a(n) Student
  • Week 2 - Fashion-Tech Scenarios

    The second week is related to the impact of the digital revolution on the fashion system, exploring fashion tech scenarios from hyper-craft to augmented and interactive body equipment and mixed realities.

    Not available unless: You are a(n) Student
  • Week 3 - Enabling Technologies

    The third week explores digital technologies for fashion projects from laser cutting to 3D printing, wearables and smart materials applied to garment design.

    Not available unless: You are a(n) Student
  • Week 4

    The fourth week is dedicated to analyzing entrepreneurship and the phenomenon of Startups as drivers to innovation. Pillars of Business Model Canvas and Fundraising as well as Open Innovation approaches are investigated.

    Not available unless: You are a(n) Student
  • Additional resources


Your final grade for the course will be based on the results of your answers to the graded quizzes. You have unlimited attempts at each quiz, but you must wait 5 minutes before you can try again. You will have successfully completed the course if you achieve 60% (or more) of the total course score. The maximum score possible for each quiz is given at the top of the quiz. You can see your score in the quiz on your last attempt or on the 'Grades' page.

Certificate of accomplishment

You must be registered in POK through Politecnico di Milano personal account to obtain the Certificate of Accomplishment. It will be released to anyone who successfully completed the course by achieving at least 60% of the total score in the graded quizzes and filling the final survey. 

You will be able to download the Certificate of Accomplishment directly from Politecnico di Milano web services.

The Certificate of Accomplishment does not confer any academic credit, grade or degree.

Information about fees and access to materials

You can access the course completely online and absolutely free of charge.

Course faculty

Andrea Bellacicca

Andrea Bellacicca

is CTO and Partner of Nexid Edge a Milano based company focused on emerging technologies like Blockchain and Artificial Intelligence. He has a PhD in Physics, Astrophysics and Applied Physics and discussed his thesis on Biomimetics. He worked as a post-doc researcher in the neuroscience field. He has a deep interest in new technologies and aims to make them available to create new business opportunities.

Paola Bertola

Paola Bertola

PhD in Design, is Full Professor at Politecnico di Milano, Design Department, where she coordinates the PhD Program in Design. She is cofounder of Fashion in Process (FIP) research collective and Faculty Member of the School of Design, Politecnico di Milano, where she teaches in BA Fashion Design program and in MSc Product Service System Design Program. Her research focuses on creative processes, design management and branding, and design research within “culture intensive” industries. She is an author of several international publications and consultant on didactic and research activities for Italian and foreign institutions and companies. She was twice awarded with the Compasso d'Oro Price (2001 and 2011) for her research activities.

Patrizia Bolzan

Patrizia Bolzan

Patrizia Bolzan is a PhD Research Fellow at the Design Department of Politecnico di Milano. She investigates the ratio between digital fabrication (with particular attention on additive manufacturing technologies) and Design in its practices and processes. She deals with product system design, DIY materials and its graphic/aesthetic appeal. Her projects focus on usability, soft-qualities perception and on the realization of study models and functional prototypes. From 2015 she’s permanent staff and technical research specialist for Polifactory.

Giusy Cannone

Giusy Cannone

Giusy has 10 years experience in the investment and startups area. She has been Investment Manager at Italian Angels for Growth, business angels network with 14M€ invested. Previously, she was innovation specialist at in Intesa Sanpaolo bank, running a program which supports business development of tech start-ups. Earlier, she had working experience in the United States working first as Researcher at the Kauffman Foundation then at the Mind the Bridge as coordinator of the incubation program in San Francisco. She has also been involved in consultancy projects to develop entrepreneurial ecosystem in different countries. She is lecturer at the major Italian Fashion Schools such as Istituto Marangoni and Domus Academy.

Chiara Colombi

Chiara Colombi

PhD in Design, Associate Professor at Politecnico di Milano, Design Dept. She is part of the “Design and Cultures” research section and Faculty Member of the School of Design, Politecnico di Milano, where she teaches in the Fashion Design Program (BA). She is the coordinator of Politecnico di Milano – Scuola del Design and Jefferson (Philadelphia University + Thomas Jefferson University) International M.Sc in Fashion Design Joint Program. She is faculty member of International Master in Luxury Management at MIP - School of Management and other institutions of higher learning. She was awarded Twentieth ADI Compasso d’Oro Award - Young Design in 2004 and was Visiting Researcher at Fashion Institute of Technology, New York in 2007. She is the Editorial Director of the book series "Fashion in Process", Mandragora Editrice, Firenze.

Marco Filocamo

Marco Filocamo

Marco has in-depth expertise in data analysis, operations and project management. He is a lecturer at fashion institutions such as Domus Academy and Istituto Marangoni. He is also a Facilitator for Startup Weekend in Southern Europe and the co-founder of Activators Pavia, an association of tech and business enthusiasts promoting innovation at all levels.

Valeria Iannilli

Valeria Iannilli

Architect and Associate professor at Politecnico di Milano - Design Department, where she is part of the “Design and Innovation Cultures” research subsection. She is President of the Fashion Design Programs (Bachelor and MSc) at School of Design, Politecnico di Milano and co-founder of FIP|Fashion in Process, Design Research Laboratory of Design Department /Politecnico di Milano. Her research interests concern retail design processes as the expression of the identity of a company to promote the construction of an active dialogue with users' communities. She is expert of retail design and management of narrative processes as place of cultural exchange in “culture intensive” industries. She developed didactical and research projects for national and international institutions and author of international publications and consultant in didactic and research activities for Italian and foreign institutions and companies.

Stefano Parisi

Stefano Parisi

Stefano Parisi is a research fellow and Ph.D. student at the Design Department of the Politecnico di Milano, working in the area of Materials for Design. He deals with emerging and innovative materials such as bio-based and smart materials. His research focuses on hybrid systems with embedded smart materials and electronics and proposes a framework to facilitate their design for meaningful experiences and users’ appreciation. He is a member of the Materials Experience Lab.

Valentina Rognoli

Valentina Rognoli

Valentina Rognoli is an associate professor at the Design Department of the Politecnico di Milano. She has been working in the field of materials for design for almost twenty years gaining expertise on this topic both in research and education. She is one of the founders of the Materials Experience Lab. In her department, she also participates in Lens Lab, Learning Network on Sustainability, and in Madec, Materials Design Culture centre at the Design Department of Politecnico di Milano. Furthermore, in 1999 she started Materiali & Design, the materials library at Politecnico di Milano.

Sara Savian

Sara Savian

Fashion designer and maker in Milan. She works as freelance professional in the field of fashion as a digital designer: CAD patterns, vector graphics, laser cutting machine and interactive garments are her passions. Her headquarter is WeMake Milan’s makerspace. Together with Mauro Alfieri she led Fashion 4.0 class at Politecnico di Milano, teaching digital fabrication and wearable processes.

Livia TEnuta

Livia Tenuta

PhD in Design, is Assistant Professor and Fashion Design Program Board Secretary at Politecnico di Milano, Design Dept. Her research is dedicated to future scenarios and innovation for fashion, focusing in particular on wearable accessories. She is faculty member and vice-director of the ‘Fashion Direction: Brand&Product Management’ post graduate course at the Milano Fashion Institute. Since 2014 she is curatorial coordinator at the Museum of Jewellery in Vicenza, the first museum in Italy dedicated to jewellery. Among her publications: Fashion in the Age of Technology (Aracne, 2020), Jewellery& (Marsilio, 2018), Skin (Marsilio, 2016), Around the Future (Marsilio, 2014).

Susanna Testa

Susanna Testa

PhD in Design, is Assistant Professor at the Design Department of Politecnico di Milano. Her research focuses on interaction and technological innovation within the field of fashion. Among academic activities, she lectures at Bachelor’s and Master’s courses in Jewellery and Accessory Design (Politecnico di Milano), as well as the Master in Accessory Design ( and the Master in Fashion Direction: Brand & Product Management (Milano Fashion Institute). Along with her academic activities, she is simultaneously active as freelancer illustrator and consulting designer with a focus on fashion and accessories.

Federica Vacca

Federica Vacca

PhD in Design, Associate Professor at Politecnico di Milano, Design Dept. She is part of the “Design and Cultures” research section and Faculty Member of the School of Design, Politecnico di Milano, where she teaches in the Fashion Design Program (BA). She is Scientific Coordinator of higher education course “Out of Fashion” related to issues of sustainable, ethical, and aware fashion and promoted by PoliDESIGN and Connecting Cultures. She was awarded Twenty-Second ADI Compasso d’Oro Nomination - Young Design in 2011. She was Visiting Researcher at Fashion Institute of Technology, New York in 2008 and Visiting researcher and Professor at Philadelphia University in 2016. She is Co-Founder of “Fashion in Process” research collective [] and member of the Editorial Committee of the book series "Fashion in Process", Mandragora Editore, Firenze.

Giovanna Yu

Giovanna Yu

Giovanna Yu is a student pursuing a master degree in the United Kingdom. She graduated in business Finance (bachelor degree) in Canada in 2019. After obtaining the degree she went back to Italy and started working with Nexid srl, where she participated in different projects and learnt about the blockchain. With these experiences, she has discovered the passion for this subject and intends to gain deeper knowledge by completing a master degree in MSc Financial technology.

Contact details

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