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Politecnico di Milano

Business for WISEs

Business for WISEs introduces the key theories of innovation, models and approaches related to continuous competitive advantage through products, processes, utilizing technologies and through market practices. It offers key theories of marketing, models and practices of digital marketing and visibility.

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Course description

The course is designed for Work Integration Social Enterprises (WISEs), but can be found useful for anyone in business as it brings useful insights into innovation and its applications followed by insights into marketing.

The first part of the course introduces the INNO-WISEs Project and collects the voices of different WISEs workers. They describe their experiences about Work Integration Social Enterprises world.

The second part focuses on individual, team and organization level dynamics that impact innovation in WISEs. Students will gain understanding of important skills in fostering innovation. The course examines issues and challenges relevant to leaders at all levels in an organization.

The third part of the course, focused on marketing, guides the students to develop business and marketing strategy through the analysis of market, competition, consumers, and the company itself. Then, it discusses the operational marketing decisions and practical tools, in ways particularly suited to small businesses.

Everything needed for creating and maintaining competitive advantage is right here.

Learn how to transform, improve and finally get the market momentum that ensures success!

This project has been funded with support from the European Commission. This communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

You can access the course absolutely free of charge and completely online.

The course materials will still be available to all registered users, even after the closing of the edition.

Further editions of this course will be activated each academic year.


No prerequisite knowledge is required.

Discussion forum

The forum of this MOOC is freely accessible and participation is not guided; you can use it to compare yourself with other participants, or to discuss course contents with them.

Quizzes and scores

The course is organized into different weeks and modules. At the end of the second and the third week, you will find a quiz to check your understanding. The final grade for the course will be calculated based on your performance in the weekly quizzes.

Certificate of Accomplishment

The Certificate of Accomplishment will be released to anyone who successfully completes the course by answering correctly to at least 60% of the questions by the end of the edition. You will be able to download the Certificate of Accomplishment directly on the website.

Once you have successfully passed the course, you can request the Certificate of Accomplishment without waiting for the end of the edition.

The Certificate of Accomplishment does not confer any academic credit, grade or degree.


For further information, see FAQ page.

Course Faculty

Nataša Golik Klanac

Nataša Golik Klanac

Nataša Golik Klanac received her D.Sc. (Econ.) from Hanken School of Business, Finland and M.Sc (Econ.) from the University of Zagreb, Croatia. She has worked as an M.Sc. program director, teacher and a researcher at CERS – Centre for Relationship Marketing and Service Management at Hanken. Since 2012, she is an adjunct faculty at RIT Croatia and RIT Dubai, teaching courses on innovation and creativity. Since 2008, she is a founder and managing director of an engineering and business consultancy Alveus Ltd., engaged with innovation development and commercialization.

Susan Shan Chen

Susan Shan Chen

Susan Shan Chen obtained her Ph.D. from the Department of Management Engineering of Politecnico di Milano. She is Assistant Professor of Marketing, and Director of International Master of Multichannel Marketing Management at MIP Graduate Business School. One of her main teaching and research interest is digital marketing and technological applications in managing marketing activities and customer experience. Another main interest is data-driven marketing, focusing on analytical approach to marketing.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

  1. Classes Start

    Nov 06, 2023
  2. Classes End

    Apr 21, 2024
  3. Length

    3 Weeks
  4. Estimated Effort

    2-3 hours/week
  5. Language

  6. Course Number

  7. MOOCs For Citizens