The course aims at providing the basics of Industrial Property, comprising patents, designs and trademarks.
The patent system aims at supporting the technical progress and the private investments in research, allowing the owner to recover the costs borne for obtaining the invention. A patent can be considered
as an incentive to disclose an invention to the public. It grants its owner the right to prevent others from producing the invention, thus creating a monopoly right lasting a maximum of 20 years.
After the lapse of the patent the invention becomes available to the public and everybody can exploit it.
The course tackles concepts like novelty and inventive step, which are at the base of the validity of a patent, how an invention can be protected by a patent by providing adequate claims, how the right
to a patent can be transferred from an inventor-employee to his company. Filing and grant procedures are also dealt with.
A design right can validly protect the shape of an object and designers should be aware of the possibility of protecting their creations by registering a design. The course introduces to concepts like
novelty, individual character and grace period, which are fundamental for design protection. The course also deals with non registered designs, which are a very useful tool for the protection of fashion
creations, which become obsolete after a season.
A trademark is a sign, normally a word, a name or a symbol, to be placed on a product to identify and distinguish its producer from others. An advertising campaign may require a considerable economic
effort, but what are the criteria allowing to choose a valid trademark? The course explains the difference between different kinds of trademarks and it deals with the requirements for their validity.
Then the course affords the legal protection of the IP rights and their licensing.
The IP enforcement is one of the most crucial moments for an IP asset and shall be carefully driven by the litigators in order to avoid the risk to prejudice all the investments already made. The course
therefore will indicate the various strategic options and procedural tools for a cost effective enforcement strategy.
The course will also highlight the most critical clauses to be considered in tech transfer and licensing also in view of the complex antitrust issues related to these kind of agreements.
The last part of the MOOC has been realized by the Technology Transfer Office (TTO) of Politecnico di Milano and aims to introduce the Research Valorisation framework in our university, explaining
procedures available for researchers, teachers and students who want to transfer their research results, technologies and ideas outside the University or find external partners to develop their
The course materials will still be available to all registered users for a long time, even after the closing of the edition.
You can access the course absolutely free of charge and completely online.
Antonio Salerno graduated magna cum laude in Mechanical Engineering at the University of Genova in 1989.
After some years as systems engineer at IBM, in 1996 he took a Ph.D. in Energetics at the University Politecnico di Milano.
From 1996 to 1998 he was Research Assistant at the Institut für Kunststoffprüfung und Kunststoffkunde of the University of Stuttagrt in Germany.
From 1998 to 2000 he was Auxiliary Agent at the Joint Research Centre of the European Commission.
From 2000 he is at the Department of Energy of the University Politecnico di Milano, where he is now Associate professor and lecturer of Applied thermodynamics and heat transfer.
In 2006 he passed the Italian Qualifying Exam to become Italian patent attorney and in 2014 he became European patent attorney after having passed the European Qualifying Exam.
Form 2007 he is director of the Industrial Property patents and trademark courses at the University Politecnico di Milano.
Co-autor of a book in 2011: M.e F. Andreolini, S. Marzocchi, A. Salerno Marchi e brevetti, guida teorico-pratica alla Proprietà Industriale, Gruppo Editoriale Esselibri-Simone.
In 2008 and in 2015 he attended the Praktika Intern at the European Patent Office in Munich and in The Hague.
In 2016 he was appointed Technical expert in IP matters by the Court of Bolzano.
He is consultant of several companies in the field of Industrial Property.
Giovanni F. Casucci
Giovanni F. Casucci graduated magna cum laude in Industrial Property at the University of Perugia in 1990, Faculty of Law.
Litigator specialized in Industrial Property (Patents, Trade Secrets Designs, Trademarks, Unfair Competition and Tech Transfer).
Since 2001, Faculty’s member at MIP-Politecnico of Milano for the IP issues.
Since 2008, Lecturer at the ICE (Italian Trade Commission) on all institutional educational programs for the IP issues.
Since 2008, Co-Director of the Master ICE-IdeaCina about IP rights and China.
Author of the “Trade Fairs Anti-Counterfeiting Regulation” implemented at the trade fairs of Milano and Verona and full coordinator of it from 2002 to 2011.
2011 - 2014, Coordinator of the Commissions “Design” and “Trade Fairs” at CNAC Consiglio Nazionale Anti Contraffazione (the Italian Authority for Anti Counterfeiting).
Since 2012, Director of Centro Studi Anticontraffazione, Milano.
2007 - 2011, external IP expert at the program IPR2– Beijing.
Since 2013, external IP expert at the program IPR SME HELPDESK – Beijing.
Since 2014, external IP expert at the program IPkey– Beijing.
Technology Transfer Office
Servizio Valorizzazione Ricerca, i.e. Technology Transfer Office (TTO) is Politecnico di Milano area devoted to the enhancement of scientific research towards industrial application.
TTO mission is to support Politecnico researchers, staff and students in translating the knowledge achieved with research activity from the lab scale to the market, in order to create impact
for the general society.
We offer technical and legal skills aimed to maximize the chances of commercial exploitation of any kind of innovative result in the fields of engineering, architecture and design.
Vittoria Roiati has a master degree and a Ph.D in Engineering Physics conferred at Politecnico di Milano.
At TTO, she focuses mainly on the prior art search and IPR protection and valorisation in the areas of physics, nanotechnologies, electronics and telecommunications.
Silvia Bianco holds a master degree in Industrial Design. Following her degree she moved to UK where she gained a certification in Digital Marketing and had the opportunity to consolidate her experience
in marketing and project management by working for two main UK Universities: The University of Sheffield and The University College London.
At TTO, she is in charge of the business intelligence and networking activities aimed at identifying research exploitation opportunities. She gives also support in reviewing licensing and